3/23/2023 0 Comments Mary quant mini skirtThat’s quite something for a scandalously small cut of cloth. By the end of the 60’s, most clothing catalogs were full of these mini skirt and boots combo’s. Her chic London boutique Bazaar began to produce them on demand as early as 1965. “Previous beauty standards are to be firmly ignored.”įrom a teenage trend to a political statement and a wardrobe classic. The Mini is often regarded as a British invention, specifically attributed to London designer Mary Quant. “In 2018, wearing whatever you want is a sort of feminist statement in itself, whether that’s a mini skirt or a maxi skirt,” says model and ‘Self-love Brings Beauty’ founder, Felicity Hayward. Today, that rebellious hemline has found a new cause in the body positive movement, embracing women of all shapes and ages who wear what they choose. In the 1980s it re-emerged in power suits as women broke into the boardroom, and was later embraced by the Spice Girls’ brand of girl power feminism. The reign of the mini came to an end with the 1970s and the prevailing trend for flowing hippie skirts and flares. “Women were increasingly expected to obtain and maintain a fashionable physique.” But despite its feminist allegiance, the mini celebrated only certain women: “The ideal physique to wear the new mini styles was very young and very thin, which gave rise to dieting culture,” says McClendon, whose current exhibition ‘The Body: Fashion and Physique,’ explores this phenomenon. of England and the widespread popularity of the miniskirt and hot pants. “Designers like Quant rejected the stiff, constricting styles and undergarments of previous decades in favour of looser mini skirts and dresses,” says Emma McClendon, Associate Curator of Costume at The Museum at FIT. Mary Quant, in full Dame Mary Quant, (born February 11, 1934, London, England). It liberated the female form from the cinched, waspish waists and bell skirts of the 1950s. New West End Company BRANDPOST | PAID CONTENTĪbove all, the mini was comfortable.
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